Everything you need to run your marketing department.

Introduction

The Digital Marketing HQ is not a chatbot. It is not a scheduler. It is not a social media tool.

It is an autonomous marketing operating system designed to function like a small, highly organized digital marketing department for your business. It thinks, plans, creates, executes, measures, learns, and improves — continuously.

Your role changes from "the person doing marketing" to the Marketing Director — you set priorities, approve important decisions, and monitor performance. The HQ handles the rest.

What HQ does for you

Getting Started

Creating your account

1. Click Get Started on the landing page.
2. Enter your name, email, and a strong password (at least 8 characters).
3. Confirm your email if prompted.
4. You will land on your dashboard for the first time.

The onboarding wizard

On your first login, the onboarding wizard will ask you a few questions:

Business information

Your company or brand name, industry, and general objectives.

Your first product

Every business is different. Enter one product, service, or offering to start. You can add unlimited more later.

Preferred channels

Which platforms matter most to your business? WhatsApp? Instagram? All of them?

Autonomy preference

How much can HQ do without asking you? You can change this anytime. Most users start with "Approval Required".

Your first marketing audit

Immediately after onboarding, HQ produces your first marketing audit:

• What your product's strengths are
• What weaknesses might be limiting growth
• What opportunities are worth pursuing
• A recommended 7-day marketing mission to get started

Dashboard Overview

Your dashboard is your mission control. Everything critical is visible in one glance.

The main sections

Business Overview

Total reach, traffic, leads, conversions, and attributed revenue across your portfolio.

Agent Status

Live indicator of which agents are working right now.

Decision Queue

Recommendations from HQ that need your approval — the most important area to check daily.

Activity Feed

Real-time stream of what HQ has been doing. Feels like watching a marketing team work.

Product Opportunity Score

A scored ranking of which products deserve marketing attention right now.

Trending

Traffic, conversion, and engagement trends over time.

Mobile-first design

Everything works perfectly on your phone. You can check the dashboard, approve decisions, and read reports from your phone during a taxi ride.

Managing Products

A "product" in HQ can be anything you sell — a physical product, a service, a subscription, a digital course, a platform.

Adding a product

1. Go to Portfolio in the sidebar.
2. Click Add Product.
3. Fill in the name, URL, description, category, and pricing.
4. Define who buys this product (target audience).
5. Set your marketing priority: Low, Medium, High.
6. Click Save.

Why product details matter

The more accurately you describe your product, the smarter HQ becomes. The Product Intelligence Agent uses this information to understand:

• Who should see marketing for this product
• What angles and hooks will resonate
• What objections to address
• What competitors to position against
• What proof points to emphasize

Audiences

Great marketing speaks to a specific person, not "everyone". HQ helps you build detailed audience profiles.

Nigerian audience examples

Each audience profile stores their demographics, pain points, motivations, objections, buying triggers, and preferred communication style. HQ uses these to write content that feels personal.

Campaigns

A campaign is a coordinated marketing effort with a specific objective. HQ can create campaigns automatically, or you can create them manually.

Anatomy of a campaign

Objective

What business outcome you want. E.g., "100 new registrations" or "increase awareness by 30%".

Product

Which product this campaign supports.

Audience

Who this campaign targets.

Offer

The specific promise or value proposition.

Channels

Where the campaign will run — WhatsApp, Instagram, TikTok, etc.

Duration

Start and end dates.

KPIs

How success will be measured.

Campaign statuses

• Draft — Being created
• Pending Approval — Waiting for your review
• Scheduled — Approved and queued
• Active — Currently running
• Paused — Temporarily stopped
• Completed — Ended
• Archived — Historical reference

Content Engine

HQ generates content adapted for each platform. A LinkedIn post is not a WhatsApp broadcast. HQ knows the difference.

Supported platforms

• WhatsApp (broadcasts, catalogs, statuses)
• Instagram (posts, reels, stories)
• Facebook (posts, ads, events)
• TikTok (video scripts, hooks)
• LinkedIn (posts, articles)
• X / Twitter (threads, single tweets)
• Telegram (channels, broadcasts)
• YouTube (video descriptions, thumbnails)

Content approval workflow

1. Content is generated as Draft.
2. You review it — approve, edit, or reject.
3. Approved content moves to Scheduled.
4. At the scheduled time, it moves to Published.
5. Performance is tracked automatically.

The Agents

HQ is powered by specialized AI agents. Each has one job and does it well.

Marketing Director Agent

The strategic brain. Determines what deserves attention across your portfolio.

Market Research Agent

Monitors trends, competitors, and audience signals.

Product Intelligence Agent

Deeply understands each product in your portfolio.

Audience Intelligence Agent

Builds and refines audience profiles.

Content Strategist Agent

Decides what content is needed and why.

Content Creation Agent

Writes the actual posts, captions, and copy.

Creative Director Agent

Designs visual concepts for graphics, ads, and videos.

Campaign Manager Agent

Turns strategy into executable campaigns.

Distribution Agent

Manages publishing across connected channels.

Outreach Agent

Handles direct prospect engagement (with strict anti-spam rules).

Analytics Agent

Tracks and interprets performance data.

Optimization Agent

Recommends what to change based on results.

Learning Agent

Stores institutional memory so HQ improves over time.

Autonomy Levels

You control how much HQ can do without asking you. There are three levels:

Level 1 — Autonomous

HQ can research, analyze, create drafts, schedule permitted content, monitor campaigns, and perform low-risk optimizations without asking.

Level 2 — Approval Required (Recommended for most users)

HQ can prepare everything but needs your approval before publishing, changing budgets, or making significant strategy shifts.

Level 3 — Human Only

HQ prepares recommendations but takes no action until you explicitly approve. Best for high-stakes campaigns.

You can set different autonomy levels for different types of decisions. For example, you might allow HQ to auto-publish content but require approval for budget changes.

Decision Queue

The Decision Queue is where HQ presents recommendations that need your input. Each entry includes:

• Recommendation — what HQ suggests
• Reason — why HQ is suggesting it
• Evidence — the data supporting the recommendation
• Expected Outcome — what should happen if approved
• Risk — what could go wrong
• Confidence Score — how sure HQ is

For each recommendation, you can Approve, Modify, or Reject.

Missions

A mission is a high-level objective you give HQ. For example:

• "Grow DigiStores aggressively this week."
• "Get more job seekers onto TheJobPortal."
• "Increase awareness of Legal Assistant among Nigerian lawyers."

HQ takes the mission and produces an execution plan: research, strategy, audience selection, campaigns, content, distribution schedule, and measurement plan.

You approve the plan. HQ executes it. Reports back regularly.

Analytics

HQ tracks what actually matters. No vanity metrics.

What we track

• Reach and impressions
• Engagement (meaningful, not just likes)
• Clicks and traffic
• Landing page visits
• Registrations and leads
• Activation (users who actually use your product)
• Conversions and revenue
• Cost per acquisition (where measurable)
• Channel-by-channel performance
• Content-by-content performance

Reports

• Daily Executive Brief — Every morning, a concise summary of what happened yesterday, what's happening today, and what needs your attention.
• Weekly Strategic Review — A deeper look at portfolio performance and next week's priorities.
• Monthly Report — Full strategic marketing report.

Managing Images

Images make marketing come alive. HQ allows you to upload images for two contexts:

Product images

Each product has its own image library. Upload product photos, logos, and lifestyle shots. HQ can use them in generated content and creative briefs.

1. Go to Portfolio → select a product.
2. Click the Images tab.
3. Click Upload and select images from your device.
4. Add captions and tags to help HQ understand each image.

Landing page images (SuperAdmin only)

The SuperAdmin can upload images that appear on the public landing page — hero image, dashboard preview, and other showcase sections.

Settings

The Settings area is where you configure how HQ works for your business.

Available settings

• Profile — Your account details, avatar, and password.
• Brand Guidelines — Colors, fonts, tone, forbidden phrases, preferred phrases.
• Channels — Connect your social media accounts and messaging platforms.
• Autonomy — Set what HQ can do without asking.
• Notifications — Choose what alerts you receive and how.
• Budget Limits — Set spending caps if applicable.
• Team — Invite team members (future feature).

Security & Privacy

Your data belongs to you.

How we protect your data

• Row-level security — Your data is isolated from other users at the database level. Even our own staff cannot read your data without your explicit permission.
• Encrypted connections — All data transferred between your browser and our servers is encrypted (HTTPS).
• Password hashing — Your password is never stored in readable form.
• Audit logs — Every important action is logged. You can see who did what and when.
• API keys stay server-side — All third-party API credentials are stored securely, never exposed to your browser.

Your rights

• Export your data at any time
• Delete your account and all associated data
• Review what HQ has done on your behalf
• Revoke channel connections instantly

Troubleshooting

I can't sign in

• Check that you are using the correct email address.
• Try the "Forgot?" link to reset your password.
• If you receive a "too many attempts" message, wait 5 minutes and try again.

Content is not being generated

• Check that AI/model settings are configured in Settings.
• Check the Agent Status panel — if an agent is showing an error, click for details.
• Check the System Health page for any service outages.

A campaign is not publishing

• Verify the connected channel is still authorized (Settings → Channels).
• Check if the campaign is still in "Pending Approval" — you may need to approve it.
• Check the campaign's scheduled time.

My dashboard is empty

You may not have added a product yet. Go to Portfolio and add your first product. Data will start populating as HQ begins working.

Glossary

Agent

A specialized AI worker inside HQ with a specific job (e.g., Content Agent writes content).

Autonomy Level

How much HQ can do on its own without asking for permission.

Attribution

Tracing a customer back to the specific marketing activity that brought them.

CAC

Customer Acquisition Cost — how much it costs to acquire one customer.

Campaign

A coordinated marketing effort with a specific objective, audience, and timeline.

Channel

A platform where marketing happens — WhatsApp, Instagram, Facebook, etc.

Content Variant

The same content adapted for a specific platform.

Decision Queue

The list of pending recommendations awaiting your approval.

KPI

Key Performance Indicator — the specific metrics used to measure success.

Mission

A high-level marketing objective you give HQ to execute.

Portfolio

The collection of all products/services you are marketing.

Product Opportunity Score

A calculated score showing which products deserve marketing attention.

Row-Level Security (RLS)

Database-level protection that ensures users can only access their own data.

SuperAdmin

The platform administrator with global access. Not a regular user role.